Appealing to Children Through Marketing Persuasion

I thrust chosen 3 terms from the whip of calendar week 10. Elliott is the author of the first course session, his article Packing Fun Analyzing Supermarket Food Messages Targeted at Children talks about that in modern clock times, f are marketing for kids is often dealt with, in a constrained fashion (Elliot, 2012). This is do by means of the habit of marketing strategies groovy-hearted to pincerren so that young consumers consume their products. In the article of In Online Games, a style to Young Consumers, the author Richtel mentioned that how forage companies exercise online peppys to encourage barbarianren purchase their product (Richtel, 2011).Gertner emphases that sustain could play the vital role in marketing for fryren in the article Hey Mom, Is IT O. K. If These Guys merchandise Stuff to Us? (Gertner, 2004). This essay consists of the raillery and analysis of the strategies utilize in baffle to ingathering and draw out babe consumer ft by relat ing personalised experiences in pitch to support the arguments that are made. Throughout the reading from Elliott, it mainly directioned on how forage packaging and solid foods are targeted towards children to encourage pulmonary tuberculosis (Elliot, 2012). The technique of marketing fun is the expose dodge used in kindly to child consumers.This has led companies to apply the use of interesting and attractive packaging methods for child related-food products (Elliot, 2012). Foods that target children usually contain intelligent act upon, cartoon/ media figures, large written schoolbook and nutritional claims in society to attract the attention of children (Elliot, 2012). Many childrens food packages used these prevalent colours and cartoonish fount or cartoon figures because it is a right on way to showcase the identity and characteristics of child related foods. For example, when we walking around in the Loblaws, we can easily identity where is the childrens food sect ion.Various containers printed Mickey Mouse, hullo Kitty, or Spongebob on the package of products in range to appeal to the child consumers. Elliott also mentions that companies would equal to name their products in interesting and comic ways in order to appeal children (Elliot, 2012). Overall, Elliot suggests that packaging is a powerful communicator, because it delivers messages from products to customers (Elliot, 2012). In terms of childrens foods, Fun is used in connection with product characteristics in order to appeal to kids.In my thought process, I hit with author as in this journal from personal experiences as a child and their realistic examples about child fashion with the art of persuasion on childrens food containers. As Elliot declared in the article, fun is the key thesis open in the names of childrens food with their unusual outlooks and just abouttimes their unusual colours (Elliot, 2012). From my personal experience, the Happy Meals combo for kids at McDona lds could be a good example to represent the strategies Elliot mentioned in the article.When I went to the McDonalds with my 10-year-old full cousin-german during the past pass holiday, she always pestered her parent to deprave a Happy Meal for herself. However, she well-nigh ate nonhing after her get the Happy Meal. Its humourous to analyze because the single reason she valued to get the Happy Meal was for the costless howdy Kitty toy in spite of appearance the combo. In addition, due to the fact the Hello Kitty toy models changed every week during the Hello Kitty seasonal promotion, my cousin pestered her parent bring her to McDonalds every week in order to collect all the various Hello Kittys and make a collection.Through this example, it showcases how child-targeted marketing for food uses fun dodging to appeal children, and encourages children to torment their parents to bargain for goods. Moreover, the children-food companies use online gaming tactics to persuade children to cloud their products these tactics such as multimedia games, online quizzes and cellphone apps, as Richtel (2011) mentioned in his article. Obviously, these online strategies are more powerful than TV, because TV ads shed restrain commercial time during childrens programming. However, there are no limited times for the internet (Richtel, 2011).In terms of online games, is not only just games that could appeal children a lot, it is also a vivid advertisement to help company sell their products to children (Richtel, 2011). For intense, my cousin play the online game which is called awkward let first, before she actually eat the gummy bear candy for the first time. I fully agree with Richtels bidding from the reading, he also gives out a real example of a child called Lesly. Lesly really enjoyed an online game, which is produced by a food companies in order to reaching children in the internet age (Richtel, 2011).However in my opinion flicks take children to a furth er train of marketing where they are connected to the game by their actions un exchangeable television where it only demands your hearing and visual attention, while video games demand your attention to play the game. As a result, so many parents gestate that online game is disrupting their efforts to improve their childrens diets. From personal experience, I had a similar obtain experience, which was influenced by my favorite online game hot under the collar(predicate) birds. gaga Birds has become a popular mobile game in modern years.Surprisingly, in 2011, the Angry birds moon barroom launch in Hong Kong during the traditional Chinese mid-autumn festival to share with the hundreds of millions of Angry Birds fans worldwide. As an angry birds fan, I also indispensability to buy this special moon cake. Upon my comer at the store, there were whole heap of plenty already waiting in line most of them were young people or children with their parents. Even though the Angry Birds moon cake is more big-ticket(prenominal) than normal moon cake, it still sell out in a flash.Throughout the readings from Gertner, he talked about the marketing weight-lifts for a family restaurant-Ozon. In order to draw the public cognizance and generate traffic for the Ozon brand, the restaurant arrived with 4 different campaigns (Gertner, 2004). Finally, they determined to use the campaign called Mom is hero in their schema to appeal kids (Gertner, 2004). The reason why they decided to use this strategy is because the mother of a family plays the role of gate-keeper when purchasing stuffs for their children (Gertner, 2004).I remembered when I was a kid I always cute Pokemon toys, however the only thing I could do was to beg to my florists chrysanthemum because I didnt have any notes to purchase them. I knew only my ma could decide whether or not to buy it for me because she had money, and she decided what was best for me, which at the time she thought Pokemon was a wast e of money. However, when mammy bought the toys after I begged to her, I would aim my mother was really nice, just akin a hero to satisfy my desire.According to the reading, Ozon dedicate to create a place where children would have fun and the moms also could also tactile property satisfied she made her kid/kids capable (Gertner, 2004). This means that when mothers bring their children to Ozon, or buys food from Ozon, their kids will be happy and enamour their mom as a hero. I believe it is a very in effect(p) campaign, because it is not only focus on the marketing for children, merely also focus on satisfying childrens mom. In other words, even though some products are attracting children, mothers are the true probatory figure, who could finally decide the purchasing decision.In conclusion, through all these kind of appealing children strategies, mom is hero is the approximation that I like the most, because it can be seen as a powerful win-win strategy focused on appeali ng not only the children but also decision-maker of the children- their mothers. Nevertheless, with the development with technology, the packaging strategy and online game are more far-reaching in recent times. Overall, in order to conjure up the packaging and online game strategy, I powerfully suggest that they should also combine the idea of mom is hero as well.